Two sheets of paper titled 'Brand Foundations' and 'Brand Checklist' with checkboxes, text fields, and a color palette, laying on a surface.

Here’s your free Brand Checklist! It’s a great way to take a look at what you have, what you need, and what might need a refresh.

free checklist

hey!

Maybe you need a little more help mapping out a new start, putting all of your ideas on paper, and having somewhere to let your ideas take root.

Your brand is more than a logo—it’s the story you’re telling and the impression you leave. The Brand Workbook is a guided resource designed to help you lay a strong foundation by clarifying your vision, values, and voice. With prompts, exercises, and space to brainstorm, you’ll map out the key elements that shape your brand identity.

This tool is perfect if you’re preparing to collaborate with a designer, or if you’re trying to bring structure to the process on your own. It will help you organize your ideas, spot gaps, and gain confidence in the direction you’re heading.

And while this workbook gives you a strong starting point, the expertise of a designer ensures your ideas grow into a cohesive and professional brand that resonates with your audience. Pair this workbook with a designer to bring your vision fully to life.